5 Tips to Get You Started with Google Analytics
Google Analytics is one excellent tool for monitoring the progress and the performance of your website, and yet many businesses tend not to use it because they don’t know where to start.
Google Analytics has many features that can greatly improve the effectiveness of your online marketing. The data that it gives you will help you pinpoint the weaknesses and strengths of your marketing campaign.
Google has their own Academy offering excellent training and you can complete exams to get their Certificates of Achievement.
- Google Account
Once you have a Google Account you do need to familiarise yourself with it as Google does offer such a lot of different tools.I find the easiest way to click on to Analytics using this link https://www.google.com/analytics. I also have it saved in my favourites.
- Create Your Account
The Admin Icon is at the bottom on the left side – once in, there is an option to create the account. You will need to click onto the Website box and then put in your URL.
- Tracking ID
If you click onto Property Settings this is where you will find the unique tracking ID for your Website. Your Website Designer may have put Google Analytics onto your Website using their Google Account.
If this is the case, you will need to discuss with them the best way to access the report findings.Alternatively, ask them to put Google Analytics onto your Website using your ID.If you have built your own Website you can add by using a Plugin.
Once you have Google Analytics up and running you need to start using the icons on the left-hand side and taking time to see all the reports.
This can be a bit overwhelming at first so my advice is to:
- Keep it simple
- Set objectives for getting the most out of the Tool e.g. what do you want to know?
The information on the Home Page is brilliant and it gives you a condensed report with lots of information. All the other Reports are more in-depth. Filters and Goals can also be added to the report for specificity of the information your Business requires. These can be set up from the Admin Page.
- Before Using Google Analytics
Make Sure you know about the marketing activities and other factors that may be affecting your visitors numbers, demographics and behaviour within your Business.
Google Analytics is a reporting system and you need to understand what is happening within your business to make decisions based on the data in the report.