Lead Openings

We talk about know like and trust when networking and getting to know new or potential clients.

It is just as essential to develop the same relationship with your clients on your website.

So how can you do this?

Once you have a strong headline on the homepage, which shows your potential client that you can help them and they can do business with you over your competition, you still need to keep their attention.

The next copywriting they will see on the website is directly underneath the headline/banner.

This information is essential to keep the attention of your potential client.

How?

This is the lead opening and should be written in such a way that your potential client knows you understand them.

It should close the exit gate in the decision-making process.

This lead opening is designed to demonstrate that you totally understand your potential client’s problem.

What’s the solution?

The better you know your client and understand their problem the better this will be!

Always ask your clients questions that will help you come up with effective lead openings by asking them questions such as these:

What concerns do your customers usually have in the industry?

What negative emotions do your customers feel?

What positive emotions do your customers feel?

What techniques, systems, or strategies does this business use?

What makes them different from their competition?

Using these questions you can come up with a solid lead opening.

https://www.linkedin.com/pulse/website-lead-openings-jill-ashton/?published=t

The Case For Small Business Blogs

The Case For Small Business Blogs


Here are some of the most important benefits of having a blog for your business:


1. Boost Search Engine Optimization
-Search engines love fresh content. What better way to provide frequent content than with blog posts. By blogging consistently, you give Google and other search engines new content to index and you create opportunities to plug in those all-important keywords to increase your visibility on search engine results pages (SERPS).

2. Develop Relationships with Potential and Existing Customers-Blogging allows you to connect with your site visitors. This can be accomplished by asking your readers questions at the end of your posts to get the conversation going or by simply allowing comments and feedback. By reviewing and responding to readers’ comments, you can create a rapport with your audience, build trust, and gain valuable insight into what your customers are looking for.

3. Establish Your Business as an Industry Leader-No matter how small your business is, you can build trust and clout within your industry by providing valuable, expert information in your blog posts. Over time, you become a “go to” resource for helpful, informative content, which can ultimately lead to higher customer conversion rates. This is especially important for small businesses looking to gain credibility to compete with larger companies.

4. Connect People to Your Brand-Blog posting allows you to show a personal side of your business that perspective and current customers won’t see through outbound marketing techniques. Blogging gives others a sense of the corporate standards, vision, and personality of your company.

5. Create Opportunities for Sharing-Every time you blog, you create an opportunity for your audience to share your blog with others. Whether they link to your blog post, tweet it, or email it to others, it’s free marketing and it further validates you as a credible business.

8 Tips To Help You With Copywriting

8 Tips To Help You With Copywriting

Your customers have so many different options available to them online if your website does not tick certain boxes that reassure them and make them feel like this is a business that can effectively provide the solution they want, they will leave and go to another website that does.

  1. The copy on a website is the writing all the way through and should be capturing your customers, so they want to read more. There should be an uncomplicated sales process as you aim to either get a sale or a potential customer to subscribe. Telling a story is essential rather than making just an offer.

You should be giving constant reassurance to your customer that they are making the right choice.

  1.  Keeping everything simple is important, everyone has a different attention span so remember you are targeting different personalities with varied needs. Little words are quicker to understand than big ones. You can quickly put your potential customer off with big words because they may think you are trying to impress them.

My husband’s suggestion is a good one  KISS- Keep it Simple Stupid

 https://www.techopedia.com/definition/20262/keep-it-simple-stupid-principle-kiss-principle

The more simple, the better, you should think about targeting the 10-12 year age group. Research shows that when reading fast as we do on a website, this is the kind of age you should be targeting.

  1. The best copy on a website is the simple approach short words, and sentences with short paragraphs.
  2. Don’t let complicated business talk take over because all you are doing is making your content difficult for any potential customer to understand and showing you are less smart than your competitors.
  3. There are lots of different formulas for Website or Content Copy it is important you stick to one because if you get confused your customer will be!
  4. Your copy should be less about your business as this always puts the potential customer off. They aren’t too interested in you, and how amazing you are they want a good reliable solution to their problem and someone that they can know like and trust.
  5. Always read your copy out loud so your brain will concentrate more and you will be able to spot more mistakes. If you, trip up when reading it may be that your words are too complicated.
  6. Always Read your competitors websites, how has their copy been written? Read articles around your business so you can write interesting articles or blogs. Update your website content regularly, so it is not out of date and stale.

5 Tips to Get You Started with Google Analytics

5 Tips to Get You Started with Google Analytics

Google Analytics is one excellent tool for monitoring the progress and the performance of your website, and yet many businesses tend not to use it because they don’t know where to start.

Google Analytics has many features that can greatly improve the effectiveness of your online marketing. The data that it gives you will help you pinpoint the weaknesses and strengths of your marketing campaign.

Google has their own Academy offering excellent training and you can complete exams to get their Certificates of Achievement.

  • Google Account

https://accounts.google.comhttps://accounts.google.com

Once you have a Google Account you do need to familiarise yourself with it as Google does offer such a lot of different tools.I find the easiest way to click on to Analytics using this link https://www.google.com/analytics. I also have it saved in my favourites.

  • Create Your Account

The Admin Icon is at the bottom on the left side – once in, there is an option to create the account. You will need to click onto the Website box and then put in your URL.

  • Tracking ID

If you click onto Property Settings this is where you will find the unique tracking ID for your Website. Your Website Designer may have put Google Analytics onto your Website using their Google Account.

If this is the case, you will need to discuss with them the best way to access the report findings.Alternatively, ask them to put Google Analytics onto your Website using your ID.If you have built your own Website you can add by using a Plugin.

  • Familiarisation

Once you have Google Analytics up and running you need to start using the icons on the left-hand side and taking time to see all the reports.

This can be a bit overwhelming at first so my advice is to:

  1. Keep it simple
  2. Set objectives for getting the most out of the Tool e.g. what do you want to know?

The information on the Home Page is brilliant and it gives you a condensed report with lots of information. All the other Reports are more in-depth. Filters and Goals can also be added to the report for specificity of the information your Business requires. These can be set up from the Admin Page.

  • Before Using Google Analytics

Make Sure you know about the marketing activities and other factors that may be affecting your visitors numbers, demographics and behaviour within your Business.

Google Analytics is a reporting system and you need to understand what is happening within your business to make decisions based on the data in the report.

Are You Getting The Most From Your Website? Transform Yours Today With Our Three Top Tips.

Are You Getting The Most From Your Website? Here Are Three Easy And Quick Tips That Will Help

Many Business Owners tend to start off with the best intentions when it comes to Marketing their own Website. However, both time and money tend to get in the way. It is important to remember that your Website is your shop window! Here are a few tips to enable you to get the most out of your Website or it maybe time for a re-vamp.
 
1. Can your potential customer tell within seconds and without scrolling down the page what your Website is about?
Research shows that you have 7 seconds to get your customers attention. If your Website does not make it clear immediately, without your customer having to scroll down the page, to see what your Website is about and why it will benefit them, you will lose them straight away. Many Websites have giant images at the top and they will use valuable space and often they don’t communicate anything.
 
Action
A headline should be at the top of your website underneath your company logo and header image.
As a business owner you should create a powerful, benefit driven headline that communicates you can solve your customers problems effectively.
 
2. Does your Website focus on the main purpose of the site? Call to Action
Is it trying to get your potential customer to buy a product, fill out a form to inquire, call a phone number, download a free guide, or is it scattered and offers to many options making it confusing for your customer. The sales process for a Website should be obvious. If there are too many different options and too may routes for your customer to go down, it can confuse them, and they will leave your Website. You should be trying to get your customer to contact you in some way, either by filling in an enquiry form or ringing up. You don’t need to have lots of different pages or paths your customer has to go down.
 
Action
As a business owner you should ensure the entire site is designed to take your customer down an
obvious path towards a specific response that you want them to do. A good tip is to ask a friend or a customer if they understand what you want from your Website.
 
3. What is underneath your headline?
You should have at least 600-1000 words known a copy to help your potential customer to understand your business. We see too many Websites that are all about the business–when really your customer only care about what the business can do for them! Your web copy should be customer focused and how your customer is thinking when they are searching for a solution and what they want. Not just talking about how long the comp
any has been in business and where you are located etc.
 
Action
As a business owner you should be showing you understand your customer and in 600–1000 words either you or a copy writer need to show the customer that you can establish who the business is,that you understand the prospects pain points and what solutions and benefits you can offer and why they should chose you over your competition.